Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
Discover how a major supermarket chain leveraged SAS martech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement. Get the story and contact rusd solutions to discuss how our martech experts can help you meet your customer journey goals and challenges.
How did Migros enhance customer engagement?
Migros utilized SAS MarTech solutions, including SAS Customer Intelligence 360, to personalize customer journeys, optimize campaign strategies, and enhance engagement. They focused on streamlining customer journey activities, enhancing personalized communications using real-time data, and leveraging data-driven insights to create targeted campaigns.
What results did Migros achieve with their loyalty program?
After implementing these strategies, Migros saw a 33% increase in memberships and a 40% growth in incremental sales. Additionally, they reported having 90,000 active members in their Money loyalty program.
How does Migros personalize customer interactions?
Migros personalizes customer interactions by using real-time digital customer data to tailor communications to individual preferences and behaviors. They also create targeted multi-channel communications and utilize analytical models to engage customers effectively, ensuring that the messaging resonates with their specific needs.
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
published by rusd solutions
Company Overview
RUSD SOLUTIONS’ mission is to connect Businesses & Gov agencies with Technology in meaningful ways that help them realize good return on its IT investments. We achieve that by leveraging our decades of experience in SAP/ERP consulting practices, strong partnership with top technology brands and backed by exemplary management.
Services
rusd Resells Tech Hardware and Software Licenses to Enterprises, Federal, State and Local government agencies. It also strives to provide impactful IT Consulting and deliver high quality IT Staffing, Cloud Services (Azure, AWS, IBM Cloud Pak), SAP implementation, Project/Process Management, and IT Support solutions.
We have disciplined focus on quality to achieve high standards of excellence and possess the ability to apply continuous improvement principles with attention to details and an eye for identifying opportunities & solving problems. We also view the organization as a holistic network of interrelated effects, treating it as-a-whole, enabling to develop sound, non-silo solutions while balancing near-term thinking with strategic long-term vision to develop robust, time with-standing solutions that provide superior ROI on software applications and business solutions.
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